georgn

Universities Should Include Students, Residents, And Faculty When Making A New Logo

A major university changed their logo recently, and you would think by the coverage the media gave and the feedback from the public that it wasn't a very smart decision. I think the opinion of the public was wrong in that they were getting the news that t... Read >

The Business Of Honesty: How To Keep Revenue Coming In Through Old Fashioned Principles

A certain design firm was among thirty-six companies invited to create a proposal for a sizable job. The one caveat was that the job needed to be completed in only two days. The very short time provided for the creation of the proposals almost necessarily... Read >

What do Graphic Illustrators Do Every Day?

Graphic designers employ their creative abilities and computer software to formulate images utilized by clients to express themselves to people with a multitude of backgrounds. Graphic designers are highly innovative people who integrate their practical s... Read >

By Marketing Your Logo You Are Marketing Your Business

Logos Are An Easily Recognizable Aspect of the Industry We know which companies have the golden arches and the swoosh. Brand name recognition begins early in a consumer's life. In one example of this a mother mentioned that her son had begun recognizing a... Read >

Honesty and Vision - Several Key Elements That Lend to a Logo's Vision

Many of a customer's opinions about your company will come from their first look. Just a quick look at your company sign or a quick look at your business card makes all the difference. What is the first thing you think of? It is likely that the logo on th... Read >